📐 Core Funnel — Where Are We Leaking?
💰 AI P&L Statement (MTD)
Revenue
Futures Fee$1,920,000
Spot Fee$680,000
TradFi Perps Fee$310,000
Options Fee$420,000
Gross Revenue$3,330,000
Token Cost-$490,000
Net Revenue$2,840,000
Incremental Revenue vs Non-AI+$1,260,000
Marginal ROI (last $1 spent)4.2x
Cost per AI Trading User$0.77
AI DAU (7d avg)126,400
Net Growth (New - Churn)+8,240/d
D1 Retention62.3%
D7 Retention41.8%
D30 Retention28.5%
VIP3+ Share34.2%
Session Completion Rate89.4%
Trade Intent → Trade CVR54.2%
Escalation to Human3.1%
Avg Session Turns4.7
Top IntentPrice Query (31%)
Hallucination Rate0.8%
Daily Token Cost$26,100
Cost Trend (7d)↑ 12%
Cost/Trading User$0.77
ROI by VIP3+8.4x
ROI by Non-VIP1.9x
Negative ROI Users847
🚨 Daily Alerts (Auto-push to Lark)
UID 2847391 — Token cost $892 today, Revenue $12. ROI: 0.01x. VIP 1, 340+ repeated queries on "BTC price".
2h ago
UID 9120384 — 1,200 queries in 4 hours. Suspected automated abuse. Token burn: $2,140.
5h ago
Non-VIP segment ROI dropped to 1.6x (7d avg). Approaching break-even. Consider rate-limiting or model downgrade for Non-VIP.
Daily
Options Intent CVR dropped 18% this week (from 42% → 34%). Possible answer quality issue in options flow.
Daily